Justin Ishmael is a lifetime devotee and fan of movies, TV, animation, comics, toys and professional wrestling. These areas of interest not only serve as a source of joy and entertainment, but also as unfaltering creative inspiration that help bring what has been described as an “elegant loudness” to the projects he conceives and produces.
Born out of a sentimental affection for Attitude Era wrestling and a sincere appreciation for new talent coming out of the independent wrestling scene, Justin started the brand Powerbomb in 2015 with his partner Jessica Olsen. Within the first six months, he conceptualized the sought-after "King of the Death Match 20th Anniversary" shirt for Mick Foley and developed a fully customized cut-and-sew line for The Young Bucks. He continues to bring his ingenuity and taste to designs for Kenny Omega, Jake "The Snake" Roberts, Kevin Nash and Legion of Doom.
Prior to starting Powerbomb, Justin spent six years as the Creative Director and CEO of the company Mondo. While there, he collaborated with some of the world's most talented creatives and founded the Mondo Mystery Movie, Mondo Records, Mondo Toys and MondoCon and worked with just about every movie studio and licensable property imaginable.
As a creative entrepreneur Justin is constantly inspired with new ways to introduce others to the things he loves. ISH (or JustinIshmael.com
) is an extension of his work over the past decade, built around authenticity, innovation, and impeccable taste, and acts an outlet for the plethora of creative ideas that are always swimming around in his head.
Justin is an experienced toy and comic book collector shares his collection on his personal IG page @home_and_bored. He lives with his wife Jessica and cat Medusa in Los Angeles, CA.