Sticky Monster Lab, a multidisciplinary creative studio founded in 2007, consists of members with various creative backgrounds. They have produced and released short animations that contain everyday stories in the monster world, which arouses sympathy by reflecting our reality. Through a comprehensive approach that covers various scope of works including illustration, graphic design, animation, motion graphic and product design, they actively work and expand the boundary of the monster world. Also, they have successfully collaborated with global corporations such as CJ, Daewoo Engineering and Construction, Nike, Nissan.
SML is already attracting international attention with its peculiar wit and freshness.
The monster character looks cute and simple at first sight but with a deeper look, it brilliantly reveals the dark side of reality. Surprisingly profound messages and emotional details hidden beneath its simplicity naturally leave the audience with strong impressions. Fusing works with its unique personality regardless of genre, SML shows that its possibilities are endless.
A good character design should express and deliver the designer’s emotions. The most challenging part about it is to achieve this aim – when our thoughts and intentions aren’t expressed or shown through the character, then we try to think more simply.