We’ve done countless collaborations in many shapes and sizes but never one that’s quite like this. In our latest tie-up with Shanghai-based Naughty Brain, we bring you a clever yet cheeky take on a self-sufficient bear that is available in both Golden Sun and Grizzly Brown colourways. Eco-friendly and extremely self-loving, our Beary Efficient Bear is a real trooper when it comes to sustainable living. Come support him as he grows his own bamboo for sustenance and bears his very soul (and body) to you!